car tuning

25 Jul 2007

Carism - the new predjudice.

We should never judge a person by their race, skin colour, sex, age or religion. We are all individuals and such generalisations are harmful and not constructive.

When it comes to the cars we drive though we tend to make judgements based on the type of car about the driver. I suppose this borders on acceptable because generally speaking we choose the car that we drive. If we dress like a clown, a tramp, a tart or a put on a business suit we have made a decision and this reflects our personality. So on this basis we shall now engage in some shameless generalisations but don't tell the members of Torquecars or I am likely to get lynched.

BMW - Big on image, most BMW drivers sought a prestige badge to give them credibility. Most BMW drivers are business owners, or work in a competative sales environment.

Audi - German engineering at its best, unlike BMW there is not the same degree of Image attached to the Audi badge. Typcial drivers are accountants and professionals who appreciate a good car but do not want to be seen as overly ambitious.

Toyota - Reliable cars. Styling has always seemed to be rather ordinary and average (until recently) and Toyotas are bought by the sensible driver who looks at economy and running costs. Typically purchased by the older driver (unless its a sports model).

Honda - Japanese reliability. Honda owners are not generally as old as Toyota drivers and often this will be the choice for the for those looking for a good all round performer with economy and in gear acceleration as their priority.

Ford - Fleet heaven. Appreciated by the city rep and long distance traveller alike. Usually a budget buy but often equipped with aftermarket parts like high power radio and alloy wheels.

GM - Mr Average. Run of the mill cars which appeal to run of the mill people. Often neglected and run to enormous mileages.

4x4 & SUVs - Big and in your face. These drivers like to cucoon themselves away from the general public and got a large family car for protection. 2 types of SUV driver exist - we will refer to them as shiny and muddy. The muddy SUV is Favoured as a workhorse many of these have a hard life transporting horse boxes, camping equipment and work tools and the 4 wheel drive is used. The shiny SUV driver wants to feel safe and protected and is not worried by the cost.

Diesels - The practical modern choice for those on a budget. Reliable and dependable this is the choice of the long distance rep and as a family car.

There are always exceptions but these stereotypes characterise the generally opinion of these car driver groups.

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